Research · Auto repair
Can customers tap to call?
A customer on their phone should be able to call with one tap. More than two in five auto repair websites we checked did not offer that simple shortcut.
More than two in five make a customer on a phone copy the number by hand.
Every extra step matters when someone needs a repair. Without a click-to-call link, a mobile customer may have to copy the number, switch apps, paste it, and then call.
A small link removes unnecessary friction
The phone number may still be visible, but making it tappable turns it into an action. That is especially useful for customers stranded at the roadside or comparing nearby repair shops from a phone.
Click-to-call does not replace a clear contact page or online booking. It simply makes the fastest route to a conversation work as expected.
How we got these numbers
We checked valid websites associated with businesses categorized as auto repair. Each website was counted once, using an accessible page with a result and preferring the homepage.
Results were available for 6,428 websites. A click-to-call link was detected on 3,634, while 2,794 had none detected. Another 178 websites had no result and were excluded from the percentage.
An honest limitation: these are the businesses we chose to analyze, not a random sample of the industry. Detection shows whether the page contained a click-to-call link. It does not test whether the phone number was correct or whether a call connected successfully.
What to do about it
- Test your number on a phone. Tapping it should immediately offer to start a call.
- Use a telephone link. Add the number with a
tel:link. - Keep the number easy to find. Put it in the header and contact section.
- Check every version. Test both the desktop and mobile layouts after changes.