/* ═══════════════════════════════════════════════════════════════
   SERVICES.CSS
   All styles for service pages  - SEO, Paid Ads, Website Design,
   and Full Package. Shared utilities come first, then per-page
   sections clearly labelled.
   ═══════════════════════════════════════════════════════════════ */


/* ══════════════════════════════════════════════
   SHARED  - Hero Shell
   Used by all four service pages
   ══════════════════════════════════════════════ */

#seo-hero,
#ads-hero,
#wd-hero,
#fp-hero {
  background: var(--surface-dark);
  padding: 96px 24px 80px;
  text-align: center;
  position: relative;
  overflow: hidden;
}

/* Subtle grid pattern overlay */
#seo-hero::after,
#ads-hero::after,
#wd-hero::after,
#fp-hero::after {
  content: '';
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(rgba(255,255,255,0.025) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,255,255,0.025) 1px, transparent 1px);
  background-size: 48px 48px;
  pointer-events: none;
}

.hero-inner {
  position: relative;
  z-index: 1;
  max-width: 760px;
  margin: 0 auto;
}

.hero-badge {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  background: rgba(12, 118, 189, 0.18);
  border: 1px solid rgba(12, 118, 189, 0.35);
  color: #5db8f0;
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  padding: 5px 14px;
  border-radius: 100px;
  margin-bottom: 28px;
}

/* Default pulsing dot  - overridden on Ads page */
.hero-badge::before {
  content: '';
  width: 6px;
  height: 6px;
  background: #5db8f0;
  border-radius: 50%;
  animation: pulse-dot 2s ease-in-out infinite;
}

#seo-hero h1,
#ads-hero h1,
#wd-hero h1,
#fp-hero h1 {
  font-size: clamp(2.2rem, 5.5vw, 3.6rem);
  font-weight: 800;
  color: white;
  letter-spacing: -0.03em;
  line-height: 1.1;
  margin-bottom: 22px;
}

#seo-hero h1 .highlight,
#ads-hero h1 .highlight,
#wd-hero h1 .highlight,
#fp-hero h1 .hl {
  color: #5db8f0;
}

#seo-hero p,
#ads-hero p,
#wd-hero p {
  font-size: 1.1rem;
  color: rgba(255,255,255,0.62);
  max-width: 580px;
  margin: 0 auto 36px;
  line-height: 1.75;
}

.hero-cta-group {
  display: flex;
  gap: 14px;
  justify-content: center;
  flex-wrap: wrap;
}


/* ══════════════════════════════════════════════
   SHARED  - Buttons
   ══════════════════════════════════════════════ */

.btn-primary {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 0 28px;
  height: 50px;
  background: var(--cta);
  color: white;
  font-weight: 700;
  font-size: 0.95rem;
  border-radius: 10px;
  text-decoration: none;
  border: none;
  cursor: pointer;
  box-shadow: 0 4px 20px rgba(12, 118, 189, 0.45);
  transition: background 0.2s, transform 0.2s, box-shadow 0.2s;
}

.btn-primary:hover {
  background: var(--cta-hover);
  transform: translateY(-2px);
  box-shadow: 0 8px 28px rgba(12, 118, 189, 0.55);
}

.btn-ghost {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 0 28px;
  height: 50px;
  background: transparent;
  color: rgba(255,255,255,0.72);
  font-weight: 600;
  font-size: 0.95rem;
  border-radius: 10px;
  text-decoration: none;
  border: 1px solid rgba(255,255,255,0.2);
  transition: border-color 0.2s, color 0.2s;
}

.btn-ghost:hover {
  border-color: rgba(255,255,255,0.5);
  color: white;
}


/* ══════════════════════════════════════════════
   SHARED  - Animations
   ══════════════════════════════════════════════ */

@keyframes pulse-dot {
  0%, 100% { opacity: 1; transform: scale(1); }
  50%       { opacity: 0.4; transform: scale(0.7); }
}

@keyframes badge-glow {
  0%, 100% { box-shadow: 0 0 0 0 rgba(26, 115, 232, 0); }
  50%       { box-shadow: 0 0 0 4px rgba(26, 115, 232, 0.2); }
}


/* ══════════════════════════════════════════════
   SHARED  - Browser Mock Chrome
   Used in the SEO local pack mockup and the
   Ads SERP mockup
   ══════════════════════════════════════════════ */

.mock-browser-bar {
  background: #f1f3f4;
  padding: 10px 14px;
  display: flex;
  align-items: center;
  gap: 10px;
  border-bottom: 1px solid #e0e0e0;
}

.mock-dots {
  display: flex;
  gap: 6px;
}

.mock-dot {
  width: 10px;
  height: 10px;
  border-radius: 50%;
}

.mock-dot.red    { background: #ff5f57; }
.mock-dot.yellow { background: #febc2e; }
.mock-dot.green  { background: #28c840; }

.mock-address-bar {
  flex: 1;
  background: white;
  border-radius: 20px;
  padding: 4px 12px;
  font-size: 0.72rem;
  color: #5f6368;
  border: 1px solid #dadce0;
}

.mock-serp {
  padding: 14px 16px;
}

.mock-search-bar {
  display: flex;
  align-items: center;
  gap: 10px;
  border: 1px solid #dadce0;
  border-radius: 24px;
  padding: 8px 16px;
  margin-bottom: 12px;
}

.mock-search-icon {
  color: #4285f4;
  flex-shrink: 0;
}

.mock-search-text {
  font-size: 0.85rem;
  color: #202124;
}


/* ══════════════════════════════════════════════
   SHARED  - "Our Client" Badge
   ══════════════════════════════════════════════ */

.our-client-badge {
  display: inline-flex;
  align-items: center;
  gap: 4px;
  background: #1a73e8;
  color: white;
  font-size: 0.6rem;
  font-weight: 700;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  padding: 2px 7px;
  border-radius: 100px;
  margin-left: 6px;
  vertical-align: middle;
  animation: badge-glow 2.5s ease-in-out infinite;
}


/* ══════════════════════════════════════════════
   SHARED  - Process Section
   ══════════════════════════════════════════════ */

#seo-process,
#ads-process,
#wd-process {
  padding: 80px 24px;
  background: var(--surface-dark);
}

#seo-process .heading h2,
#ads-process .heading h2,
#wd-process .heading h2 {
  color: white;
}

#seo-process .sub-heading,
#ads-process .sub-heading,
#wd-process .sub-heading {
  color: rgba(255,255,255,0.52);
}

.process-grid {
  max-width: 1100px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  position: relative;
}

/* Horizontal connector line */
.process-grid::before {
  content: '';
  position: absolute;
  top: 38px;
  left: calc(12.5% + 4px);
  right: calc(12.5% + 4px);
  height: 2px;
  background: linear-gradient(90deg, rgba(12,118,189,0.6), rgba(93,184,240,0.8), rgba(12,118,189,0.6));
  z-index: 0;
}

.process-phase {
  display: flex;
  flex-direction: column;
  align-items: center;
  padding: 0 12px;
  position: relative;
  z-index: 1;
}

.phase-number-ring {
  width: 76px;
  height: 76px;
  border-radius: 50%;
  background: var(--surface-dark);
  border: 2px solid rgba(12, 118, 189, 0.5);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 24px;
  position: relative;
  transition: border-color 0.3s, background 0.3s;
}

.process-phase:hover .phase-number-ring {
  border-color: #5db8f0;
  background: rgba(12, 118, 189, 0.12);
}

.phase-number-ring .phase-icon {
  font-size: 1.6rem;
  line-height: 1;
}

.phase-label-pill {
  position: absolute;
  top: -10px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--cta);
  color: white;
  font-size: 0.6rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  padding: 2px 8px;
  border-radius: 100px;
  white-space: nowrap;
}

.phase-content {
  text-align: center;
}

.phase-title {
  font-size: 1rem;
  font-weight: 700;
  color: white;
  margin-bottom: 12px;
  font-family: 'Archivo', sans-serif;
}

.phase-items {
  list-style: none;
  padding: 0;
  margin: 0;
  display: flex;
  flex-direction: column;
  gap: 6px;
}

.phase-items li {
  font-size: 0.8rem;
  color: rgba(255,255,255,0.52);
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.07);
  border-radius: 6px;
  padding: 5px 10px;
  transition: background 0.2s, color 0.2s;
}

.process-phase:hover .phase-items li {
  background: rgba(12, 118, 189, 0.1);
  color: rgba(255,255,255,0.8);
  border-color: rgba(12, 118, 189, 0.2);
}


/* ══════════════════════════════════════════════
   SHARED  - Included Cards
   ══════════════════════════════════════════════ */

#seo-included,
#ads-included,
#wd-included {
  padding: 80px 24px;
  background: white;
}

#seo-included .faq-cta,
#ads-included .faq-cta,
#wd-included .faq-cta {
  max-width: 1080px;
  margin: 32px auto 0;
}

.included-grid {
  max-width: 1080px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}

.included-card {
  background: var(--surface-light);
  border: 1px solid var(--border);
  border-radius: 14px;
  padding: 28px 24px;
  transition: transform 0.2s, box-shadow 0.2s, border-color 0.2s;
}

.included-card:hover {
  transform: translateY(-4px);
  box-shadow: 0 12px 32px rgba(11, 34, 64, 0.09);
  border-color: rgba(12, 118, 189, 0.3);
}

.card-icon-wrap {
  width: 46px;
  height: 46px;
  background: rgba(12, 118, 189, 0.1);
  border-radius: 12px;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 16px;
  color: var(--cta);
}

.included-card h3 {
  font-size: 1rem;
  font-weight: 700;
  color: var(--text-dark);
  margin-bottom: 8px;
}

.included-card p {
  font-size: 0.875rem;
  color: var(--text-medium);
  line-height: 1.7;
}

.section-cta {
  text-align: center;
  margin-top: 48px;
}


/* ══════════════════════════════════════════════
   SHARED  - Results Strip
   ══════════════════════════════════════════════ */

#seo-results,
#ads-results,
#wd-results {
  background: var(--cta);
  padding: 56px 24px;
}

.results-inner {
  max-width: 900px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
  text-align: center;
}

.result-item .result-num {
  font-size: 2.4rem;
  font-weight: 800;
  color: white;
  font-family: 'Archivo', sans-serif;
  line-height: 1;
  margin-bottom: 6px;
}

.result-item .result-label {
  font-size: 0.85rem;
  color: rgba(255,255,255,0.75);
  line-height: 1.4;
}


/* ══════════════════════════════════════════════
   SHARED  - CTA Section (dark background)
   ══════════════════════════════════════════════ */

#seo-cta,
#ads-cta,
#wd-cta {
  padding: 96px 24px;
  background: #0a3d6b;
  text-align: center;
  position: relative;
  overflow: hidden;
}

#seo-cta::before,
#ads-cta::before,
#wd-cta::before {
  content: '';
  position: absolute;
  inset: 0;
  background: radial-gradient(ellipse 60% 70% at 50% 100%, rgba(12, 118, 189, 0.25) 0%, transparent 70%);
  pointer-events: none;
}

.cta-inner {
  position: relative;
  z-index: 1;
  max-width: 620px;
  margin: 0 auto;
}

#seo-cta h2,
#ads-cta h2,
#wd-cta h2 {
  font-size: clamp(1.8rem, 4vw, 2.6rem);
  font-weight: 800;
  color: white;
  letter-spacing: -0.025em;
  line-height: 1.2;
  margin-bottom: 16px;
}

#seo-cta p,
#ads-cta p,
#wd-cta p {
  font-size: 1rem;
  color: rgba(255,255,255,0.6);
  margin-bottom: 36px;
  line-height: 1.75;
}


/* ══════════════════════════════════════════════
   SEO PAGE
   ══════════════════════════════════════════════ */

/* Hero gradient */
#seo-hero::before {
  content: '';
  position: absolute;
  inset: 0;
  background:
    radial-gradient(ellipse 70% 60% at 50% 0%, rgba(12, 118, 189, 0.22) 0%, transparent 70%),
    radial-gradient(ellipse 40% 30% at 80% 80%, rgba(12, 118, 189, 0.1) 0%, transparent 60%);
  pointer-events: none;
}

/* Local pack explainer */
#what-is-local-pack {
  padding: 80px 24px;
  background: var(--surface-light);
}

.pack-explainer {
  max-width: 1080px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: center;
}

.pack-explainer-text h2 {
  font-size: clamp(1.7rem, 3.5vw, 2.3rem);
  font-weight: 800;
  color: var(--text-dark);
  letter-spacing: -0.025em;
  line-height: 1.2;
  margin-bottom: 18px;
}

.pack-explainer-text h2 em {
  font-style: normal;
  color: var(--cta);
}

.pack-explainer-text p {
  color: var(--text-medium);
  line-height: 1.8;
  margin-bottom: 16px;
  font-size: 1rem;
}

.stat-callout {
  display: inline-flex;
  align-items: baseline;
  gap: 10px;
  background: var(--surface-dark);
  border-radius: 12px;
  padding: 18px 24px;
  margin-top: 8px;
}

.stat-callout .num {
  font-size: 2.4rem;
  font-weight: 800;
  color: #5db8f0;
  font-family: 'Archivo', sans-serif;
  line-height: 1;
}

.stat-callout .label {
  font-size: 0.88rem;
  color: rgba(255,255,255,0.6);
  line-height: 1.4;
  max-width: 160px;
}

/* Local pack mockup */
.local-pack-mockup {
  background: white;
  border-radius: 16px;
  box-shadow: 0 24px 64px rgba(11, 34, 64, 0.15), 0 4px 16px rgba(11, 34, 64, 0.08);
  overflow: hidden;
  font-family: 'Inter', sans-serif;
}

.mock-map {
  height: 110px;
  background: linear-gradient(135deg, #e8f0fe 0%, #d2e3f8 40%, #c2daf5 100%);
  border-radius: 10px;
  margin-bottom: 2px;
  position: relative;
  overflow: hidden;
  display: flex;
  align-items: center;
  justify-content: center;
}

.mock-map::before {
  content: '';
  position: absolute;
  inset: 0;
  background:
    radial-gradient(circle at 30% 60%, rgba(255,255,255,0.5) 0%, transparent 40%),
    radial-gradient(circle at 70% 40%, rgba(66, 133, 244, 0.15) 0%, transparent 50%);
}

/* Road lines */
.mock-map::after {
  content: '';
  position: absolute;
  inset: 0;
  background:
    linear-gradient(45deg, transparent 40%, rgba(255,255,255,0.7) 40%, rgba(255,255,255,0.7) 42%, transparent 42%),
    linear-gradient(-20deg, transparent 30%, rgba(255,255,255,0.6) 30%, rgba(255,255,255,0.6) 32%, transparent 32%),
    linear-gradient(80deg, transparent 55%, rgba(255,255,255,0.5) 55%, rgba(255,255,255,0.5) 57%, transparent 57%);
}

.map-pin {
  position: absolute;
  z-index: 2;
}

.map-pin-1 { top: 30%; left: 35%; }
.map-pin-2 { top: 55%; left: 58%; }
.map-pin-3 { top: 25%; left: 65%; }

.pin-icon {
  width: 22px;
  height: 22px;
  border-radius: 50% 50% 50% 0;
  transform: rotate(-45deg);
  display: flex;
  align-items: center;
  justify-content: center;
  box-shadow: 0 2px 6px rgba(0,0,0,0.2);
}

.pin-icon.pin-top  { background: #1a73e8; width: 26px; height: 26px; }
.pin-icon.pin-other { background: #ea4335; }

.map-view-more {
  position: absolute;
  bottom: 8px;
  right: 10px;
  font-size: 0.65rem;
  color: #1a73e8;
  background: white;
  border-radius: 4px;
  padding: 2px 6px;
  box-shadow: 0 1px 4px rgba(0,0,0,0.15);
  z-index: 2;
}

.mock-listings {
  display: flex;
  flex-direction: column;
}

.mock-listing {
  display: flex;
  align-items: flex-start;
  gap: 10px;
  padding: 10px 6px;
  border-bottom: 1px solid #f1f3f4;
  position: relative;
  cursor: pointer;
  transition: background 0.15s;
}

.mock-listing:last-child { border-bottom: none; }

.mock-listing:hover {
  background: #f8f9fa;
  border-radius: 8px;
}

.mock-listing.top-result {
  background: linear-gradient(135deg, rgba(26,115,232,0.08) 0%, rgba(26,115,232,0.04) 100%);
  border-radius: 8px;
  border: 1px solid rgba(26,115,232,0.18);
  margin-bottom: 2px;
}

.listing-rank {
  font-size: 0.72rem;
  font-weight: 700;
  color: #5f6368;
  min-width: 16px;
  padding-top: 2px;
}

.listing-rank.rank-1 { color: #1a73e8; }

.listing-icon {
  width: 28px;
  height: 28px;
  border-radius: 6px;
  flex-shrink: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 14px;
}

.listing-icon.icon-plumber  { background: #e8f0fe; }
.listing-icon.icon-plumber2 { background: #fce8e6; }
.listing-icon.icon-plumber3 { background: #e6f4ea; }

.listing-info {
  flex: 1;
  min-width: 0;
}

.listing-name {
  font-size: 0.82rem;
  font-weight: 600;
  color: #1a0dab;
  margin-bottom: 2px;
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
}

.listing-stars {
  display: flex;
  align-items: center;
  gap: 3px;
  margin-bottom: 2px;
}

.star-fill     { color: #fbbc04; font-size: 0.7rem; }
.listing-rating { font-size: 0.7rem; color: #5f6368; }

.listing-meta {
  font-size: 0.68rem;
  color: #5f6368;
}


/* ══════════════════════════════════════════════
   PAID ADS PAGE
   ══════════════════════════════════════════════ */

/* Hero gradient */
#ads-hero::before {
  content: '';
  position: absolute;
  inset: 0;
  background:
    radial-gradient(ellipse 65% 55% at 50% 0%, rgba(12, 118, 189, 0.2) 0%, transparent 70%),
    radial-gradient(ellipse 35% 25% at 15% 90%, rgba(66, 133, 244, 0.08) 0%, transparent 60%),
    radial-gradient(ellipse 35% 25% at 85% 85%, rgba(234, 67, 53, 0.06) 0%, transparent 60%);
  pointer-events: none;
}

/* "LIVE" green pulsing dot  - overrides the shared blue pulse */
#ads-hero .hero-badge::before {
  background: #34a853;
  animation: live-pulse 1.6s ease-in-out infinite;
  box-shadow: 0 0 0 0 rgba(52, 168, 83, 0.5);
}

@keyframes live-pulse {
  0%   { box-shadow: 0 0 0 0 rgba(52, 168, 83, 0.5); }
  70%  { box-shadow: 0 0 0 6px rgba(52, 168, 83, 0); }
  100% { box-shadow: 0 0 0 0 rgba(52, 168, 83, 0); }
}

/* Why Paid Ads section */
#why-paid-ads {
  padding: 80px 24px;
  background: var(--surface-light);
}

.ads-explainer {
  max-width: 1080px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: center;
}

.ads-explainer-text h2 {
  font-size: clamp(1.7rem, 3.5vw, 2.3rem);
  font-weight: 800;
  color: var(--text-dark);
  letter-spacing: -0.025em;
  line-height: 1.2;
  margin-bottom: 18px;
}

.ads-explainer-text h2 em {
  font-style: normal;
  color: var(--cta);
}

.ads-explainer-text p {
  color: var(--text-medium);
  line-height: 1.8;
  margin-bottom: 16px;
  font-size: 1rem;
}

.speed-pills {
  display: flex;
  flex-direction: column;
  gap: 10px;
  margin-top: 20px;
}

.speed-pill {
  display: flex;
  align-items: center;
  gap: 12px;
  background: white;
  border: 1px solid var(--border);
  border-radius: 10px;
  padding: 12px 16px;
}

.speed-pill-icon {
  width: 34px;
  height: 34px;
  border-radius: 8px;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  font-size: 1rem;
}

.speed-pill-icon.green { background: rgba(52, 168, 83, 0.1); }
.speed-pill-icon.blue  { background: rgba(12, 118, 189, 0.1); }
.speed-pill-icon.amber { background: rgba(251, 188, 4, 0.12); }

.speed-pill-text strong {
  display: block;
  font-size: 0.88rem;
  font-weight: 700;
  color: var(--text-dark);
  margin-bottom: 1px;
}

.speed-pill-text span {
  font-size: 0.78rem;
  color: var(--text-light);
}

/* Google Ads SERP mockup */
.ads-serp-mockup {
  background: white;
  border-radius: 16px;
  box-shadow: 0 24px 64px rgba(11, 34, 64, 0.14), 0 4px 16px rgba(11, 34, 64, 0.07);
  overflow: hidden;
  font-family: Arial, sans-serif;
}

.mock-sponsored-label {
  font-size: 0.65rem;
  color: #5f6368;
  margin-bottom: 6px;
  letter-spacing: 0.01em;
}

.mock-ad-listing {
  padding: 8px 6px 10px;
  border-bottom: 1px solid #f1f3f4;
  position: relative;
  transition: background 0.15s;
  border-radius: 6px;
}

.mock-ad-listing:hover { background: #f8f9fa; }

.mock-ad-listing.top-ad {
  background: rgba(66, 133, 244, 0.05);
  border: 1px solid rgba(66, 133, 244, 0.15);
  border-radius: 8px;
  margin-bottom: 2px;
}

.ad-top-row {
  display: flex;
  align-items: center;
  gap: 6px;
  margin-bottom: 3px;
}

.ad-chip {
  font-size: 0.58rem;
  font-weight: 700;
  color: #0d652d;
  border: 1px solid #0d652d;
  border-radius: 3px;
  padding: 0px 4px;
  letter-spacing: 0.03em;
  flex-shrink: 0;
}

.ad-url   { font-size: 0.72rem; color: #202124; }
.ad-title { font-size: 0.88rem; font-weight: 600; color: #1a0dab; margin-bottom: 3px; line-height: 1.3; }
.ad-desc  { font-size: 0.72rem; color: #4d5156; line-height: 1.45; }

.mock-organic-divider {
  font-size: 0.65rem;
  color: #9aa0a6;
  margin: 10px 6px 6px;
  padding-top: 10px;
  border-top: 1px solid #ebebeb;
}

.mock-organic-listing { padding: 6px 6px; opacity: 0.45; }
.organic-url          { font-size: 0.68rem; color: #202124; margin-bottom: 2px; }
.organic-title        { font-size: 0.83rem; color: #1a0dab; font-weight: 600; margin-bottom: 2px; }
.organic-desc         { font-size: 0.68rem; color: #4d5156; line-height: 1.4; }

/* Platform cards */
#platforms {
  padding: 80px 24px;
  background: white;
}

.platform-grid {
  max-width: 900px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
}

.platform-card {
  border: 1px solid var(--border);
  border-radius: 16px;
  padding: 32px 28px;
  transition: transform 0.2s, box-shadow 0.2s;
  position: relative;
  overflow: hidden;
}

.platform-card::before {
  content: '';
  position: absolute;
  top: 0;
  left: 0;
  right: 0;
  height: 3px;
}

.platform-card.google::before   { background: linear-gradient(90deg, #4285f4, #34a853, #fbbc04, #ea4335); }
.platform-card.facebook::before { background: linear-gradient(90deg, #1877f2, #42b9ff); }

.platform-card:hover {
  transform: translateY(-4px);
  box-shadow: 0 16px 40px rgba(11, 34, 64, 0.1);
}

.platform-logo {
  display: flex;
  align-items: center;
  gap: 10px;
  margin-bottom: 20px;
}

.platform-logo-icon {
  width: 40px;
  height: 40px;
  border-radius: 10px;
  display: flex;
  align-items: center;
  justify-content: center;
}

.platform-logo-icon.google-icon   { background: #fff; border: 1px solid #e0e0e0; }
.platform-logo-icon.facebook-icon { background: #1877f2; }

.platform-name    { font-size: 1.1rem; font-weight: 700; color: var(--text-dark); }
.platform-tagline { font-size: 0.82rem; color: var(--text-light); }

.platform-desc {
  font-size: 0.9rem;
  color: var(--text-medium);
  line-height: 1.7;
  margin-bottom: 20px;
}

.platform-best-for {
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--text-light);
  margin-bottom: 10px;
}

.platform-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 6px;
}

.platform-tag {
  font-size: 0.75rem;
  font-weight: 600;
  padding: 4px 10px;
  border-radius: 6px;
  background: var(--surface-light);
  color: var(--text-dark);
  border: 1px solid var(--border);
}


/* ══════════════════════════════════════════════
   WEBSITE DESIGN PAGE
   ══════════════════════════════════════════════ */

/* Hero gradient */
#wd-hero::before {
  content: '';
  position: absolute;
  inset: 0;
  background:
    radial-gradient(ellipse 70% 55% at 50% 0%, rgba(12, 118, 189, 0.18) 0%, transparent 70%),
    radial-gradient(ellipse 30% 25% at 10% 85%, rgba(93, 184, 240, 0.07) 0%, transparent 60%),
    radial-gradient(ellipse 30% 25% at 90% 80%, rgba(12, 118, 189, 0.07) 0%, transparent 60%);
  pointer-events: none;
}

/* Before / After section */
#before-after {
  padding: 80px 24px;
  background: var(--surface-light);
}

.ba-intro {
  max-width: 640px;
  margin: 0 auto 48px;
  text-align: center;
}

.ba-intro h2 {
  font-size: clamp(1.7rem, 3.5vw, 2.3rem);
  font-weight: 800;
  color: var(--text-dark);
  letter-spacing: -0.025em;
  line-height: 1.2;
  margin-bottom: 14px;
}

.ba-intro h2 em { font-style: normal; color: var(--cta); }

.ba-intro p {
  color: var(--text-medium);
  font-size: 1rem;
  line-height: 1.75;
}

.ba-browser {
  max-width: 960px;
  margin: 0 auto;
  border-radius: 16px;
  overflow: hidden;
  box-shadow: 0 28px 72px rgba(11, 34, 64, 0.18), 0 4px 16px rgba(11, 34, 64, 0.08);
}

.ba-browser-bar {
  background: #e8eaed;
  padding: 10px 14px;
  display: flex;
  align-items: center;
  gap: 10px;
}

.ba-dots { display: flex; gap: 6px; }

.ba-dot { width: 11px; height: 11px; border-radius: 50%; }
.ba-dot.r { background: #ff5f57; }
.ba-dot.y { background: #febc2e; }
.ba-dot.g { background: #28c840; }

.ba-url-bar {
  flex: 1;
  display: flex;
  align-items: center;
  gap: 6px;
  background: white;
  border-radius: 20px;
  padding: 4px 12px;
  font-size: 0.72rem;
  color: #5f6368;
  border: 1px solid #dadce0;
}

.ba-split {
  display: grid;
  grid-template-columns: 1fr 1fr;
  position: relative;
}

/* Centre divider */
.ba-split::after {
  content: '';
  position: absolute;
  top: 0;
  bottom: 0;
  left: 50%;
  width: 3px;
  background: white;
  transform: translateX(-50%);
  z-index: 10;
}

.ba-label {
  display: inline-block;
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  padding: 6px 16px;
  border-radius: 100px;
  margin: 12px 0 8px 14px;
}

.ba-label.before-label { background: #c5221f; color: #fff; }
.ba-label.after-label  { background: #137333; color: #fff; }

/* Before side  - intentionally ugly */
.before-side {
  background: #f0ede8;
  font-family: Arial, Helvetica, sans-serif;
  position: relative;
  min-height: 420px;
  overflow: hidden;
}

.old-header {
  background: #2a4a2a;
  padding: 8px 14px;
  display: flex;
  align-items: center;
  justify-content: space-between;
}

.old-logo-text {
  font-size: 1rem;
  font-weight: 900;
  color: #ffcc00;
  letter-spacing: 0.05em;
  text-shadow: 1px 1px 0 #000;
}

.old-nav {
  display: flex;
  gap: 6px;
  flex-wrap: wrap;
  max-width: 55%;
}

.old-nav-link {
  font-size: 0.58rem;
  color: white;
  background: #1a301a;
  padding: 2px 5px;
  border: 1px solid #4a7a4a;
  white-space: nowrap;
}

.old-hero {
  background: linear-gradient(135deg, #c8b89a 0%, #b0a080 100%);
  padding: 14px;
  border-bottom: 3px solid #888;
  position: relative;
  overflow: hidden;
}

.old-hero::before {
  content: '';
  position: absolute;
  inset: 0;
  background: repeating-linear-gradient(
    45deg, transparent, transparent 4px,
    rgba(0,0,0,0.04) 4px, rgba(0,0,0,0.04) 8px
  );
}

.old-welcome {
  font-size: 0.85rem;
  font-weight: 900;
  color: #2a4a2a;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  margin-bottom: 4px;
  position: relative;
}

.old-tagline {
  font-size: 0.6rem;
  color: #333;
  margin-bottom: 10px;
  position: relative;
}

.old-cta-row {
  display: flex;
  gap: 6px;
  position: relative;
}

.old-btn {
  font-size: 0.6rem;
  font-weight: 700;
  padding: 4px 10px;
  border: 2px outset #ccc;
  background: linear-gradient(180deg, #e0e0e0, #b0b0b0);
  color: #333;
  cursor: pointer;
}

.old-btn.green-btn {
  background: linear-gradient(180deg, #66bb66, #339933);
  color: white;
  border-color: #226622;
}

.old-marquee {
  background: #ffcc00;
  color: #2a4a2a;
  font-size: 0.6rem;
  font-weight: 700;
  padding: 3px 10px;
  border-top: 2px solid #cc9900;
  border-bottom: 2px solid #cc9900;
  white-space: nowrap;
  overflow: hidden;
  position: relative;
}

.old-marquee span {
  display: inline-block;
  animation: marquee-scroll 8s linear infinite;
}

@keyframes marquee-scroll {
  0%   { transform: translateX(100%); }
  100% { transform: translateX(-100%); }
}

.old-content {
  padding: 10px 14px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 8px;
}

.old-box {
  background: white;
  border: 1px solid #ccc;
  padding: 8px;
}

.old-box-title {
  font-size: 0.65rem;
  font-weight: 700;
  color: #2a4a2a;
  background: #ddeedd;
  margin: -8px -8px 6px;
  padding: 4px 8px;
  border-bottom: 1px solid #bbd;
  text-transform: uppercase;
}

.old-box-text { font-size: 0.55rem; color: #555; line-height: 1.5; }

.old-counter {
  font-size: 0.55rem;
  color: #888;
  text-align: center;
  padding: 8px;
  border-top: 1px solid #ccc;
}

/* After side  - clean modern site */
.after-side {
  background: white;
  font-family: 'Inter', system-ui, sans-serif;
  position: relative;
  overflow: hidden;
}

.new-header {
  background: #0b2240;
  padding: 10px 18px;
  display: flex;
  align-items: center;
  justify-content: space-between;
}

.new-logo { font-size: 0.8rem; font-weight: 800; color: white; letter-spacing: -0.02em; }

.new-nav { display: flex; align-items: center; gap: 14px; }

.new-nav-link { font-size: 0.6rem; color: rgba(255,255,255,0.75); font-weight: 600; }

.new-nav-cta {
  font-size: 0.6rem;
  font-weight: 700;
  background: #0c76bd;
  color: white;
  padding: 4px 10px;
  border-radius: 6px;
}

.new-hero {
  background: linear-gradient(135deg, #f4f8fc 0%, #e8f2fb 100%);
  padding: 20px 18px 16px;
  position: relative;
}

.new-trust-badge {
  display: inline-flex;
  align-items: center;
  gap: 4px;
  background: rgba(12, 118, 189, 0.1);
  border: 1px solid rgba(12, 118, 189, 0.25);
  color: #0c76bd;
  font-size: 0.55rem;
  font-weight: 600;
  padding: 2px 8px;
  border-radius: 100px;
  margin-bottom: 8px;
}

.new-h1  { font-size: 1rem; font-weight: 800; color: #0b1e30; line-height: 1.2; letter-spacing: -0.02em; margin-bottom: 6px; }
.new-sub { font-size: 0.6rem; color: #4a5568; line-height: 1.5; margin-bottom: 12px; max-width: 85%; }

.new-cta-row { display: flex; gap: 7px; align-items: center; }

.new-btn-main {
  font-size: 0.6rem;
  font-weight: 700;
  background: #0c76bd;
  color: white;
  padding: 6px 14px;
  border-radius: 7px;
  box-shadow: 0 2px 8px rgba(12,118,189,0.35);
}

.new-btn-sec {
  font-size: 0.6rem;
  font-weight: 600;
  color: #0c76bd;
  border: 1px solid rgba(12,118,189,0.4);
  padding: 6px 12px;
  border-radius: 7px;
}

.new-trust-strip {
  display: flex;
  gap: 10px;
  padding: 8px 18px;
  border-top: 1px solid #dde8f0;
  border-bottom: 1px solid #dde8f0;
  background: white;
}

.trust-pill { display: flex; align-items: center; gap: 4px; font-size: 0.55rem; font-weight: 600; color: #4a5568; }
.trust-pill-icon { font-size: 0.7rem; }

.new-services {
  padding: 12px 18px;
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  gap: 7px;
}

.new-service-card {
  background: #f4f8fc;
  border: 1px solid #dde8f0;
  border-radius: 8px;
  padding: 8px;
}

.new-service-icon  { font-size: 0.9rem; margin-bottom: 4px; }
.new-service-title { font-size: 0.6rem; font-weight: 700; color: #0b1e30; margin-bottom: 3px; }
.new-service-text  { font-size: 0.52rem; color: #718096; line-height: 1.4; }

.new-stars-strip {
  padding: 8px 18px;
  display: flex;
  align-items: center;
  gap: 8px;
  background: #f4f8fc;
  border-top: 1px solid #dde8f0;
}

.stars-text { font-size: 0.6rem; color: #0b1e30; font-weight: 600; }
.stars-sub  { font-size: 0.52rem; color: #718096; }

/* Anatomy section */
#anatomy {
  padding: 80px 24px;
  background: white;
}

.anatomy-wrap {
  max-width: 1060px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: start;
}

.anatomy-text h2 {
  font-size: clamp(1.7rem, 3.5vw, 2.3rem);
  font-weight: 800;
  color: var(--text-dark);
  letter-spacing: -0.025em;
  line-height: 1.2;
  margin-bottom: 14px;
}

.anatomy-text h2 em { font-style: normal; color: var(--cta); }

.anatomy-text p {
  color: var(--text-medium);
  line-height: 1.8;
  margin-bottom: 28px;
}

.anatomy-points { display: flex; flex-direction: column; gap: 14px; }

.anatomy-point { display: flex; gap: 14px; align-items: flex-start; }

.anatomy-num {
  width: 30px;
  height: 30px;
  border-radius: 8px;
  background: rgba(12, 118, 189, 0.1);
  color: var(--cta);
  font-size: 0.8rem;
  font-weight: 800;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  font-family: 'Archivo', sans-serif;
}

.anatomy-point-text strong { display: block; font-size: 0.92rem; font-weight: 700; color: var(--text-dark); margin-bottom: 2px; }
.anatomy-point-text span   { font-size: 0.82rem; color: var(--text-medium); line-height: 1.55; }

/* Mini wireframe diagram */
.wireframe-diagram {
  background: var(--surface-light);
  border: 1px solid var(--border);
  border-radius: 14px;
  overflow: hidden;
  position: relative;
}

.wf-bar { background: #e0e8f0; height: 8px; border-radius: 4px; margin-bottom: 5px; }
.wf-bar.short  { width: 40%; }
.wf-bar.medium { width: 65%; }
.wf-bar.long   { width: 90%; }
.wf-bar.full   { width: 100%; }

.wf-bar.cta-bar {
  width: 36%;
  background: var(--cta);
  height: 18px;
  border-radius: 6px;
  opacity: 0.85;
}

.wf-section {
  padding: 14px 18px;
  border-bottom: 1px solid var(--border);
  position: relative;
}

.wf-section:last-child { border-bottom: none; }

.wf-badge {
  display: inline-block;
  font-size: 0.6rem;
  font-weight: 700;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  padding: 2px 8px;
  border-radius: 100px;
  margin-bottom: 7px;
}

.wf-badge.badge-nav   { background: #fce8e6; color: #c5221f; }
.wf-badge.badge-hero  { background: rgba(12,118,189,0.12); color: var(--cta); }
.wf-badge.badge-trust { background: #e6f4ea; color: #137333; }
.wf-badge.badge-svc   { background: #fef3c7; color: #92400e; }
.wf-badge.badge-cta    { background: rgba(12,118,189,0.12); color: var(--cta); }
.wf-badge.badge-footer { background: #f3e8ff; color: #6b21a8; }

.wf-footer-row {
  display: flex;
  align-items: center;
  justify-content: space-between;
  margin-top: 6px;
}

.wf-social-icons {
  display: flex;
  gap: 6px;
}

.wf-social-icon {
  width: 18px;
  height: 18px;
  border-radius: 4px;
  background: #d1d5db;
}

.wf-nav-mock { display: flex; align-items: center; justify-content: space-between; margin-top: 4px; }
.wf-logo-block { width: 60px; height: 8px; background: #c8d8e8; border-radius: 4px; }
.wf-nav-links  { display: flex; gap: 6px; align-items: center; }
.wf-nav-link   { width: 28px; height: 6px; background: #d8e4f0; border-radius: 3px; }
.wf-nav-btn    { width: 36px; height: 14px; background: var(--cta); border-radius: 4px; opacity: 0.7; }

.wf-cards-row { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 6px; margin-top: 4px; }

.wf-card {
  background: white;
  border: 1px solid var(--border);
  border-radius: 6px;
  padding: 7px;
}

.wf-card-icon  { width: 14px; height: 14px; background: rgba(12,118,189,0.2); border-radius: 4px; margin-bottom: 4px; }
.wf-card-line  { height: 5px; background: #e0e8f0; border-radius: 3px; margin-bottom: 3px; }
.wf-card-line.short { width: 60%; }

.wf-stars-row { display: flex; gap: 4px; align-items: center; margin-top: 4px; }
.wf-star      { color: #fbbc04; font-size: 0.65rem; }
.wf-star-bar  { flex: 1; height: 5px; background: #e0e8f0; border-radius: 3px; }

/* Featured included card (dark) */
.included-card.featured {
  background: var(--surface-dark);
  border-color: rgba(12, 118, 189, 0.3);
}

.included-card.featured h3              { color: white; }
.included-card.featured p               { color: rgba(255,255,255,0.6); }
.included-card.featured .card-icon-wrap { background: rgba(93, 184, 240, 0.15); color: #5db8f0; }


/* ══════════════════════════════════════════════
   FULL PACKAGE PAGE
   ══════════════════════════════════════════════ */

/* Hero gradient */
#fp-hero::before {
  content: '';
  position: absolute;
  inset: 0;
  background:
    radial-gradient(ellipse 55% 50% at 20% 50%, rgba(93, 184, 240, 0.10) 0%, transparent 70%),
    radial-gradient(ellipse 55% 50% at 80% 50%, rgba(12, 118, 189, 0.14) 0%, transparent 70%),
    radial-gradient(ellipse 60% 40% at 50% -10%, rgba(12, 118, 189, 0.18) 0%, transparent 70%);
  pointer-events: none;
}

.fp-hero-inner {
  position: relative;
  z-index: 1;
  max-width: 760px;
  margin: 0 auto;
}

.fp-hero-badge {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  background: linear-gradient(135deg, rgba(12,118,189,0.25), rgba(93,184,240,0.15));
  border: 1px solid rgba(93, 184, 240, 0.4);
  color: #5db8f0;
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  padding: 6px 16px;
  border-radius: 100px;
  margin-bottom: 28px;
}

.fp-hero-badge svg { opacity: 0.8; }

#fp-hero .hero-sub {
  font-size: 1.1rem;
  color: rgba(255,255,255,0.6);
  max-width: 560px;
  margin: 0 auto 36px;
  line-height: 1.8;
}

.fp-hero-pills {
  display: flex;
  gap: 10px;
  justify-content: center;
  flex-wrap: wrap;
  margin-bottom: 40px;
}

.fp-pill {
  display: flex;
  align-items: center;
  gap: 7px;
  background: rgba(255,255,255,0.06);
  border: 1px solid rgba(255,255,255,0.12);
  border-radius: 100px;
  padding: 6px 16px;
  font-size: 0.82rem;
  color: rgba(255,255,255,0.75);
  font-weight: 600;
}

.fp-pill-dot { width: 8px; height: 8px; border-radius: 50%; flex-shrink: 0; }
.fp-pill-dot.seo { background: #34d399; }
.fp-pill-dot.ads { background: #fb923c; }
.fp-pill-dot.web { background: #818cf8; }

.fp-hero-cta {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 0 32px;
  height: 54px;
  background: var(--cta);
  color: white;
  font-weight: 700;
  font-size: 1rem;
  border-radius: 12px;
  text-decoration: none;
  box-shadow: 0 4px 24px rgba(12, 118, 189, 0.5), 0 0 0 1px rgba(93,184,240,0.2);
  transition: background 0.2s, transform 0.2s, box-shadow 0.2s;
}

.fp-hero-cta:hover {
  background: var(--cta-hover);
  transform: translateY(-2px);
  box-shadow: 0 10px 32px rgba(12, 118, 189, 0.6), 0 0 0 1px rgba(93,184,240,0.3);
}

/* Why One Roof */
#fp-why {
  padding: 88px 24px;
  background: white;
}

.fp-why-grid {
  max-width: 1060px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 72px;
  align-items: center;
}

.fp-why-text h2 {
  font-size: clamp(1.7rem, 3.5vw, 2.3rem);
  font-weight: 800;
  color: var(--text-dark);
  letter-spacing: -0.025em;
  line-height: 1.2;
  margin-bottom: 18px;
}

.fp-why-text h2 em { font-style: normal; color: var(--cta); }

.fp-why-text p {
  color: var(--text-medium);
  line-height: 1.8;
  font-size: 1rem;
  margin-bottom: 28px;
}

.fp-why-points { display: flex; flex-direction: column; gap: 16px; }

.fp-why-point { display: flex; gap: 14px; align-items: flex-start; }

.fp-why-icon {
  width: 36px;
  height: 36px;
  border-radius: 10px;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  font-size: 1rem;
}

.fp-why-point-text strong { display: block; font-size: 0.92rem; font-weight: 700; color: var(--text-dark); margin-bottom: 2px; }
.fp-why-point-text span   { font-size: 0.82rem; color: var(--text-medium); line-height: 1.6; }

/* Flywheel diagram */
.fp-flywheel {
  position: relative;
  display: flex;
  align-items: center;
  justify-content: center;
}

.flywheel-svg-wrap { width: 100%; max-width: 430px; }

.flywheel-svg-wrap svg text { font-family: 'Archivo', system-ui, sans-serif; }

/* Included columns */
#fp-included {
  padding: 88px 24px;
  background: var(--surface-light);
}

.fp-included-grid {
  max-width: 1080px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}

.fp-service-column {
  background: white;
  border: 1px solid var(--border);
  border-radius: 16px;
  overflow: hidden;
}

.fp-col-header {
  padding: 24px 24px 20px;
  border-bottom: 1px solid var(--border);
}

.fp-col-dot { width: 10px; height: 10px; border-radius: 50%; margin-bottom: 14px; }
.fp-col-dot.seo { background: #34d399; box-shadow: 0 0 8px rgba(52,211,153,0.5); }
.fp-col-dot.ads { background: #fb923c; box-shadow: 0 0 8px rgba(251,146,60,0.5); }
.fp-col-dot.web { background: #818cf8; box-shadow: 0 0 8px rgba(129,140,248,0.5); }

.fp-col-header h3 { font-size: 1.05rem; font-weight: 800; color: var(--text-dark); margin-bottom: 4px; }
.fp-col-header p  { font-size: 0.8rem; color: var(--text-medium); line-height: 1.5; }

.fp-col-items { padding: 20px 24px; display: flex; flex-direction: column; gap: 10px; }

.fp-col-item { display: flex; align-items: flex-start; gap: 10px; font-size: 0.85rem; color: var(--text-dark); line-height: 1.4; }

.fp-check {
  width: 18px;
  height: 18px;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  margin-top: 1px;
}

.fp-check.seo { background: rgba(52,211,153,0.15);  color: #059669; }
.fp-check.ads { background: rgba(251,146,60,0.15);  color: #ea580c; }
.fp-check.web { background: rgba(129,140,248,0.15); color: #4f46e5; }
.fp-check svg { width: 10px; height: 10px; }

/* Roadmap */
#fp-roadmap {
  padding: 88px 24px;
  background: var(--surface-dark);
}

#fp-roadmap .heading h2  { color: white; }
#fp-roadmap .sub-heading { color: rgba(255,255,255,0.52); }

.roadmap-track {
  max-width: 860px;
  margin: 0 auto;
  position: relative;
}

/* Vertical connector line */
.roadmap-track::before {
  content: '';
  position: absolute;
  left: 38px;
  top: 38px;
  bottom: 38px;
  width: 2px;
  background: linear-gradient(180deg, rgba(12,118,189,0.8), rgba(93,184,240,0.6), rgba(12,118,189,0.4));
}

.roadmap-phase {
  display: flex;
  gap: 28px;
  align-items: flex-start;
  margin-bottom: 40px;
  position: relative;
}

.roadmap-phase:last-child { margin-bottom: 0; }

.roadmap-node {
  width: 76px;
  height: 76px;
  border-radius: 50%;
  background: var(--surface-dark);
  border: 2px solid rgba(12,118,189,0.5);
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  position: relative;
  z-index: 1;
  transition: border-color 0.3s, background 0.3s;
}

.roadmap-phase:hover .roadmap-node {
  border-color: #5db8f0;
  background: rgba(12, 118, 189, 0.12);
}

.roadmap-node .node-label  { font-size: 0.55rem; font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase; color: rgba(255,255,255,0.5); }
.roadmap-node .node-period { font-size: 0.88rem; font-weight: 800; color: #5db8f0; font-family: 'Archivo', sans-serif; }

.roadmap-content { padding-top: 12px; flex: 1; }

.roadmap-content h3 { font-size: 1.05rem; font-weight: 700; color: white; margin-bottom: 8px; }

.roadmap-content p  { font-size: 0.875rem; color: rgba(255,255,255,0.55); line-height: 1.75; margin-bottom: 14px; }

.roadmap-tags { display: flex; gap: 7px; flex-wrap: wrap; }

.roadmap-tag {
  font-size: 0.72rem;
  font-weight: 600;
  padding: 3px 10px;
  border-radius: 100px;
  border: 1px solid rgba(255,255,255,0.12);
  color: rgba(255,255,255,0.6);
  background: rgba(255,255,255,0.04);
}

/* Bottom CTA (light background) */
#fp-cta {
  padding: 96px 24px;
  background: white;
  text-align: center;
  position: relative;
  overflow: hidden;
}

#fp-cta::before {
  content: '';
  position: absolute;
  inset: 0;
  background: radial-gradient(ellipse 60% 60% at 50% 110%, rgba(12, 118, 189, 0.08) 0%, transparent 70%);
  pointer-events: none;
}

.fp-cta-inner { position: relative; z-index: 1; max-width: 600px; margin: 0 auto; }

#fp-cta h2 {
  font-size: clamp(1.8rem, 4vw, 2.6rem);
  font-weight: 800;
  color: var(--text-dark);
  letter-spacing: -0.025em;
  line-height: 1.2;
  margin-bottom: 16px;
}

#fp-cta p {
  font-size: 1rem;
  color: var(--text-medium);
  margin-bottom: 36px;
  line-height: 1.8;
}

.fp-cta-pair { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }

.fp-btn-primary {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 0 30px;
  height: 52px;
  background: var(--cta);
  color: white;
  font-weight: 700;
  font-size: 0.95rem;
  border-radius: 10px;
  text-decoration: none;
  box-shadow: 0 4px 20px rgba(12, 118, 189, 0.4);
  transition: background 0.2s, transform 0.2s, box-shadow 0.2s;
}

.fp-btn-primary:hover {
  background: var(--cta-hover);
  transform: translateY(-2px);
  box-shadow: 0 8px 28px rgba(12, 118, 189, 0.5);
}

.fp-btn-ghost {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 0 28px;
  height: 52px;
  background: transparent;
  color: var(--text-medium);
  font-weight: 600;
  font-size: 0.95rem;
  border-radius: 10px;
  text-decoration: none;
  border: 1px solid var(--border);
  transition: border-color 0.2s, color 0.2s;
}

.fp-btn-ghost:hover {
  border-color: var(--cta);
  color: var(--cta);
}


/* ══════════════════════════════════════════════
   RESPONSIVE
   ══════════════════════════════════════════════ */

@media (max-width: 900px) {
  /* Process grid  - 2 columns */
  .process-grid              { grid-template-columns: 1fr 1fr; gap: 32px; }
  .process-grid::before      { display: none; }

  /* Included cards  - 2 columns */
  .included-grid             { grid-template-columns: 1fr 1fr; }

  /* Results strip  - 2 columns */
  .results-inner             { grid-template-columns: 1fr 1fr; }

  /* SEO  - explainer grid stacks */
  .pack-explainer            { grid-template-columns: 1fr; gap: 40px; }

  /* Ads  - explainer and platform grid stack */
  .ads-explainer             { grid-template-columns: 1fr; gap: 40px; }
  .platform-grid             { grid-template-columns: 1fr; }

  /* Website Design  - anatomy and before/after stack */
  .anatomy-wrap              { grid-template-columns: 1fr; gap: 40px; }
  .ba-split                  { grid-template-columns: 1fr; }
  .ba-split::after           { display: none; }

  /* Full Package */
  .fp-why-grid               { grid-template-columns: 1fr; gap: 40px; }
  .fp-flywheel               { order: -1; }
  .fp-included-grid          { grid-template-columns: 1fr; }
  .roadmap-track::before     { left: 30px; }
  .roadmap-node              { width: 60px; height: 60px; }
}

@media (max-width: 600px) {
  /* Process grid  - single column */
  .process-grid              { grid-template-columns: 1fr; gap: 28px; }

  /* Included cards  - single column */
  .included-grid             { grid-template-columns: 1fr; }

  /* Hero buttons stack */
  .hero-cta-group            { flex-direction: column; align-items: center; }

  /* Website Design  - mini service cards in after-side */
  .new-services              { grid-template-columns: 1fr 1fr; }

  /* Full Package  - hero pills stack */
  .fp-hero-pills             { flex-direction: column; align-items: center; }

  /* Flywheel - scale up on mobile */
  .flywheel-svg-wrap         { transform: scale(1.17); transform-origin: center; margin: 20px 0; }
  .flywheel-svg-wrap svg text[font-size="10"] { font-size: 11px; }
  .flywheel-svg-wrap svg text[font-size="12"] { font-size: 13px; }
}